University of Cambridge

Faculty Member, Judge Business School

About

Shima is a Fellow at the University of Cambridge Judge Business School Centre for Entrepreneurial Learning. She started her career as a construction engineer working on building the Cairo Metro, where she discovered her business and environmental interests. These led Shima to an MBA and then a PhD in Corporate Environmentalism. She has managed a German joint-venture and founded a management consultancy company in the UK. Shima has also founded with colleagues two charities that aim at engaging communities in their own development and currently chairs the board of The Global Communities Initiative in the USA and sits on the board of the Institute for Small Business and Entrepreneurship (ISBE) in the UK. She has been a member of the steering group for the Institute for Environmental Management and Assessment (IEMA) in the UK for the Northwest region.
Shima has spent the last 15 years helping small, medium and large multinational companies as well as governments and international funding agencies to improve their environmental and social performance. Academically, Shima has worked with a number of European and Egyptian universities and now teaches management and entrepreneurship to students of many different disciplines. Her research interest is strategy, management practice and environmentalism and within that she is particularly interested in the role of entrepreneurship and ‘business not as usual’ in delivering on the sustainability agenda.  Shima reviews for a number of Journals including Organisation and Environment.

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